I want to start a soup business called ‘The Soup Marxist’
Picture it. I envision this place to be the perfect eatery where everyone is happy and eats enough and pays very little and puts in some of their own labor in making their own soup - but it will be fun like a ‘cook your own steak’ kinda place.
Before I can build my dream soup business, however, a bunch of Russians will steal my business idea and build it too hastily, without enough pre-planning and without realising my idea doesn’t exactly fit their needs. The soup will turn out pretty bland and customers aren’t having much fun making the soup themselves.
But for whatever reason, my soup idea will spread to Asian chefs who open up similar soup places, serving short soups, laksas, phos. The soup might taste better but they’ll still run into problems. The pho places will be cruelly torn apart by hamburger joints. The short soup places will tell you they’ve had success with the business model but their success comes from doing stuff totally alien to the original plan.
And I’ll be left thinking, if only I could do my business model the way I initially envisioned it. But at this point, no-one will give me a chance. I just wanted to make soup for everyone.