‘Oriental Dreamworks’ is coming
Dreamworks made a big announcement earlier this week: it is setting up ‘Oriental Dreamworks’ in Shenghai which will create films (animated and live action), theme parks, games and other similar products. The joint venture, promoted as a Chinese family entertainment brand, will closely link elements of Chinese history, culture and literature in its various productions.
Yu Zhengsheng, chief of the Communist Party of China Shanghai committee, said that Shanghai is moving towards becoming an international metropolis and expressed hope that Oriental DreamWorks would help in this endeavour.
Ultimately, Oriental DreamWorks will become a landmark entertainment centre in Shanghai, similar to Broadway in New York and Hollywood in Los Angeles, said DreamWorks CEO Jeffrey Katzenberg. Above is the official logo. More information here.
NOTE: Doesn’t the name weird you out? Like it’s the 1800s and we still call it The Orient? But this move has been done with full partnership and input by Chinese organisations and the Chinese government so I guess they’re cool with the name.
EXTRA NOTE: It’s interesting seeing how nicey nice US companies play with China because of their increasing money and power on the world stage (also note Disney wanting to make up to China for releasing Kun Dun about the Dalai Lama by making a movie they’d like a lot more, Mulan) while their government is getting more hostile with China because of this increasing money and power on the world stage (note, for example, the US government is setting up military bases in Australia to keep tabs on China).